Friday, May 21, 2010

30 Years of Pac-man


Everyone from the 1980's and later can recognize the ever-reminiscent "wakka wakka wakka", colorful ghosts and fruits, and the simple, pellet-eating yellow circle known as PAC-MAN.

Today is the 30 year anniversary of the loveable arcade character that is not only the single most sold coin-operated game, but also the most memorable. Parents, and maybe even grandparents can remember playing this game when it came out. "Pac-Man was licensed for distribution in the U.S. by Midway, a division of Bally, and it reached American shores in October 1980, at a time when shooter games such as Space Invaders ruled the arcades.
Its light-hearted originality and simplicity -- players needed only to move a joystick -- made it an immediate hit. Some speculated that Pac-Man became popular in bars in part because gamers needed only one hand to play and could hold a drink in the other. In the first 15 months after its release in the U.S., Namco sold more than 100,000 arcade units, while fans spent more than $1 billion in quarters to fuel what would become known as "Pac-Man fever."

Truly, this is a milestone of rememberance for the popular arcade character. Without him as the face of arcade gaming, it was doubtful the industry would've been as popular as it was. Asteroids is a close second, but everyone who's anyone knows Pac-man by face, color, sound, and name. And it was a nice touch, for anyone that noticed, that Google changed their logo to a fully-functioning Pac-man replica. Let's just say that I not only wasted more time in class than I ever have before -- but I also got a personal highscore. (I was only sad that it could not be saved for later play.)

Link to the original article:
http://www.cnn.com/2010/TECH/05/21/pac-man.game.anniversary/index.html

Monday, May 17, 2010

Advertising is cheap!



If there's a story a person should follow, it's the story of Alec Brownstein. He was just another guy looking to find a better job. So what's the best way to find a new job? Why, Google of course!

It was simply really: Alec was fond of Googling his favorite creative directors, and found that they had no sponsers linked to their names. So, he purchased Google AdWords attached to their names for mere pennies to have this message display at the top of the page whenever someone searched one of the creative directors' names:

"Hey, [creative director's name]: Goooogling [sic] yourself is a lot of fun. Hiring me is fun, too" (which linked to his site, alecbrownstein.com)

After a few months, he recieved multiple calls from almost every single director and was offered two jobs. ...How much did this endeavor cost? 6 dollars.

I must say that this guy definitely knows his audience. Most people wouldn't think to do something so strange as to buy ads on Google for the people they idolized. But, as Alec states, "Don't be afraid to put yourself out there in an interesting way," he said. "The people who you want to work for can't hire you any less than they already are. So shoot for the moon." Maybe next summer, it wouldn't hurt to buy some ads for Disney and Dreamworks and hope for a job!

Link to the original article: