McDonald's and Burger King have always been long rivals. Both the burger joints try to sell cheap food to the masses. They boast different qualities that make them famous. Most teens that I've overheard say "Burger King's burgers taste good, but McDonald's fries are better." Same food, different price. Is it the same now for the famous McMuffin?
If you've watched T.V., chances are you've seen the commerical where the Burger King is breaking into the McDonald's corporation building and stealing the blueprints to the Sausage and Egg McMuffin. Obviously, that's what Burger King has done. They've made themselves more identical to their competitor. But isn't McDonald's mad? The McMuffin is their trademark! Actually, that's not the case. "We haven't received any direct feedback from competitors," said Brian Gries, Burger King's vice president of marketing impact.
To be honest, this is just a public example of businesses assimilating their products. Sure, Burger King is producing a new menu item to make themselves more popular, to give BK quality to a McDonald's product. But you don't think McDonald's isn't getting a little publicity out of this too? With the release of the commercial, people will begin to "pick sides" whether they like the BK version or the original McMuffin, just like the choose sides with the patties and fries. I already know I like the Sausage and Egg McMuffin. In fact, I just had it the other day! I think that's as far as I'll get into the subject though.
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